IIG
Contact

HUI10

Hui10 is a technology company leading the transformation of the Chinese lottery through expanding consumer access throughout China and enabling our Lucky World retail brand across the existing lottery shop network.

Our Goal

We aim to

  • increase participation in the Chinese lottery from 10% (current) to more than 30% (in line with industry country benchmarks) bringing more than 300 million users to the Hui10 platform.
  • develop the 200,000 existing Sports lottery shop network into Lucky World connected local community retail hubs

Investment Case

Hui10 has spent nearly a decade developing proprietary technology and in the last year has gained significant traction on its strategy. They are pioneering the digitisation of the Chinese lottery and landmark contracts with the likes of UnionPay, key SOEs, Government Bodies and commercial partners has established a substantial competitive barrier to entry

Significant market opportunity

Transforming the Chinese lottery unlocks a £100bn+ p.a. market opportunity through increased consumer participation.

Lucky World creates one of the largest terrestrial retail networks in China.

At the heart of the Chinese lottery ecosystem

Hui10’s technology and platform are driving growth for the Chinese lottery and its network of shop owners, by driving increased footfall to the existing dedicated lottery stores and through enabling lottery play across China.

Strong barriers to entry

Hui10 has developed a platform with patented technology & IP and state-backed exclusive contracts which are fully integrated within the national lottery and payment systems.

Proven management team with deep relationships

Significant experience in technology and the Chinese Lottery sector, built on longstanding relationships with key state-owned institutions.

Structured expansion strategy

Targeting greater access to lottery play for over 1bn adults across China through…

Digitally connecting China's existing lottery shop network

Lucky World transforms China's existing 200,000 dedicated lottery only shops into digitally enabled retail hubs, enabling paperless lottery play and the sale of consumer goods by store owners to their existing customer base through partnerships with leading Chinese brands including TEAM CHINA and China State Farms.

Expanding the lottery footprint across China

Extending lottery reach by adding c.3m new locations in Taxis, Grocery and Petrol/EV charging stations and other appropriate consumer locations throughout China.

Hu10 Management Team

Frank Li Tong

Co-Chief Executive Officer

Frank is a seasoned technology leader who held senior roles at Oracle China and Portal Software before transforming YWIT into a SaaS provider for the China Welfare Lottery. In 2015, he co-founded Hui10 Inc to lead the digital evolution of China’s lottery industry, drawing on over 20 years of experience in lottery, payments and public sector solutions.

Daniel V P Levine -

Co-Chief Executive Officer

Daniel has lived and worked in China since 1991, with extensive experience across state and private sectors. He co-founded Hui10 Inc in 2015 and led its US$365 million acquisition by IIG plc, securing its pathway to the LSE main market. Daniel oversees strategy, capital markets, and investor relations, combining global insight with deep local expertise.

Yu Qiang

Executive Director

Yu Qiang has over two decades of experience in China’s national financial and security systems. As a core member of the UnionPay Gold Card and Golden Tax Projects, and co-developer of the country’s first network alarm centre, he brings world-class infrastructure, compliance, and systems expertise to Hui10’s technology backbone.