As previously announced by IIG plc, Hui10 Inc has signed a landmark agreement with the Inner Mongolia Sports Lottery Centre, covering the rollout of four key brands: TEAM CHINA, Lucky World, Lottery HongBao, and UGO Lotto.
This agreement enables Hui10 to deploy its full-stack omni-channel platform across Inner Mongolia, one of China’s largest provinces by land area and a strategically important lottery market, delivering a fully integrated retail, payments, and promotional ecosystem in close cooperation with the provincial Sports Lottery authority.
Four Pillars of Lottery Innovation
Under the agreement, Hui10 will:
- Establish Lucky World digital retail platforms and flagship shops, offering fast-moving consumer goods (FMCG), branded merchandise, and digital lottery-linked loyalty rewards.
- Introduce TEAM CHINA merchandise and campaigns, in alignment with the General Administration of Sports and China Olympic Committee.
- Launch the Lottery HongBao digital promotion system, enabling customers to receive and redeem digital QR code “red envelopes” for use on lottery purchases.
- Deploy UGO Lotto terminals, bringing fast, mobile-friendly payments and receipts for paper scratch card engagement to retail locations, restaurants, tour hubs, and more.
Empowering Lottery Modernisation in Western China
Inner Mongolia becomes the first western region to adopt all four Hui10 platforms simultaneously. The agreement is part of a broader strategic goal to modernise the national lottery industry through digital integration, loyalty innovation, and omnichannel accessibility.
The collaboration paves the way for retail store upgrades, digital transformation of rural and urban lottery shops, and a seamless loyalty-to-lottery experience through Lucky Beans and HongBao promotions.
This milestone is expected to enhance engagement among existing lottery customers while attracting new demographics through e-commerce, FMCG tie-ins, and gamified experiences, all while maintaining strict regulatory compliance and supporting public welfare and sports development funding.
With Inner Mongolia now onboard, Hui10 continues to expand its reach province-by-province, ahead of the expected policy shift to enable fully paperless lottery ticketing across China.
