Progressive Equity Research – It’s play time

Following the recent release of our Year End Trading Update Progressive have published an updated research note on IIG plc and Hui10’s progress providing insights on trading, forecasts and investment case. Full Report

UGO Lotto Shop Hits £1 Million Jackpot!

Lottery Winner

One of Hui10’s UGO Lotto retail outlets in Taiyuan, Shanxi Province has sold a jackpot-winning ticket in China’s Sports Lottery! The prize totalled RMB 9.68 million (£1 million).     The winning ticket was purchased at a UGO Lotto terminal inside a “small-format joint retail” shop, a model pioneered by Hui10’s Lucky World to integrate […]

The Grand Opening of TEAM CHINA’s Flagship Store in Shanghai

Shanghai Store Entrance

TEAM CHINA held a ceremony for the grand opening of their first flagship store in Shanghai on October 28th.   From left to right: Li Tong, co-CEO of Hui10 Inc.; Feng Lei, world aerobics champion; Zhang Ning, Olympic Gold (badminton); Yu Jianyong, Director and Party Secretary of the General Administration of Sport of China and […]

Hui10 Secures Agreement with Diageo Shuijingfang

Photos of Diageo products

IIG is pleased to announce that its largest investment, Hui10 Inc (“Hui10”) has signed a strategic cooperation agreement with Sichuan Shuijingfang Co. Ltd. (“Shuijingfang”), a leading premium baijiu brand in China and majority-owned subsidiary of Diageo plc, a FTSE100 business and global leader in premium beverages.   Diageo plc is a FTSE 100-listed global leader […]

Hui10 Signs China Poly Group TEAM CHINA agreement

Poly Group Building

IIG plc is pleased to announce that Hui10 Inc, has entered into strategic cooperation agreements with two wholly owned subsidiaries of China Poly Group Corporation Ltd a Fortune Global 500 company, Zhongyi Oriental Economic and Trade Development Co., Ltd (“Zhongyi Oriental”) and Fashion Magazine Co., Ltd (“Fashion Magazine”), for the commercial rollout of officially licensed TEAM CHINA […]

Hui10 Signs Strategic Cooperation Deal with Tuopai Shede

Photo of Hui10 Team at Shede Distillery

IIG plc is pleased to announce that its largest investment, Hui10 Inc has signed a strategic cooperation agreement with Sichuan Tuopai Shede Group Co., Ltd (“Tuopai Shede”), the Chinese producer of Tuopai Shede branded baijiu, and other premium alcoholic products, based in Sichuan. Baijiu is a traditional Chinese liquor and is considered to be the […]

Hui10 Inc secures TEAM CHINA merchandise and digital lottery HongBao promotion deal with Sinopec’s Easy Joy retail network

Photos of Sinopec petrol stations, stores and TEAM CHINA events

IIG plc, through its largest investment, Hui10 Inc, is pleased to announce the execution of a landmark merchandise and digital lottery promotion agreement with China Petroleum & Chemical Corporation (Sinopec), covering the nationwide distribution of TEAM CHINA–branded merchandise on Sinopec’s Easy Joy online convenience store platform. What is Easy Joy? Easy Joy is the retail […]

Hui10 Signs Commercial Partnership with Urbrew

Photo of UrBrew Products

Hui10 has signed a commercial partnership with Urbrew, one of China’s fastest-growing beer groups and official sponsor of the 2024 Hangzhou Asian Games. Lucky World will deploy Lottery HongBao and UGO Lotto in up to 3,000 Urbrew-branded franchise bars and retail outlets. In parallel, Lucky World will distribute Urbrew’s packaged products online and through Hui10’s […]

Hui10’s UGO Scratch goes Live

UGO Group Photo

UGO Lotto launched in April 2025 with UGO Scratch Shanxi province. UGO Scratch is a digitally integrated Sports Lottery solution developed by Hui10, in collaboration with China UnionPay and China National Communications Information Co., a wholly owned subsidiary of China’s Ministry of Transport. It allows passengers in taxis, trains, buses and ferries across China to […]