TEAM CHINA Official Merchandise Promotion Successfully Held by Lucky World in Beijing Tongzhou
On January 30th the TEAM CHINA and Lucky World co-hosted the National Team Franchise Product Promotion Conference at the Beijing Shuzi Innovation Centre. Hui10’s Lucky World is the only non-government strategic and commercial partner of TEAM CHINA under the guidance of the General Administration of Sport, supporting the development of new sports consumption scenarios, integrating […]
TEAM CHINA: Ice & Snow Series Licensed Merchandise at the Winter Olympics
Hui10’s Lucky World has released a TEAM CHINA Ice & Snow Series featuring licensed character merchandise inspired by Chinese national team athletes for the 2026 Milano-Cortina Winter Olympic Games. The collection has been showcased alongside national team members at international competitions and public appearances, generating strong media attention and fan engagement. Athletes photographed […]
“Lucky Tipple” Charity Liquor Launched, Building the Sports Lottery Ecosystem
Hui10 and Toupai Shede jointly launched “Lucky Tipple · Endless Luck” charity liquor at the World Trade Plaza Hotel in Shijiazhuang, the capital of Hebei province. The event held at the end of 2025 marked the official market debut of “Lucky Tipple” charity liquor, jointly created by Toupai Shede and Hui10, and sold through the […]
Hui10 Signs Milestone Agreement with China Financial Certification Authority (“CFCA”)
IIG is pleased to announce that its principal investment Hui10, has entered into a milestone agreement with the China Financial Certification Authority (“CFCA Agreement”). CFCA is the national security certification agency under the leadership of the People’s Bank of China and approved by the National Information Security Management Agency and the Ministry of Finance. […]
Hui10 positioned to benefit, through its partnership with TEAM CHINA as China State sets RMB 7 Trillion Sports Industry target
The General Office of the State Council of the People’s Republic of China has formally released a landmark directive: “Opinions on Unleashing the Potential of Sports Consumption to Promote High-Quality Development of the Sports Industry” that sets a national target to grow the Chinese sports industry to over RMB 7 trillion (~US$1 trillion). Crucially, […]
Progressive Equity Research – Progress on all fronts
Following the recent release of our Financial Results Progressive have published an updated research note on IIG plc and Hui10’s progress covering the roll-out, strategic and regulatory milestones achieved and providing insights on trading, forecasts and investment case. Full Report
Hui10 Signs Strategic Cooperation Deal with Yinsheng Payment
IIG plc is pleased to announce that its largest investment, Hui10 Inc., has signed a strategic cooperation agreement with Yinsheng Payment (YSEPay), one of China’s leading licensed third-party payment service providers. Under the agreement, YSEPay will provide Hui10 with a facility to fully cover Hui10’s expected growth in real-time settlement for the Lucky […]
Hui10 Signs Strategic Contracts with Inner Mongolia Sports Lottery Centre
As previously announced by IIG plc, Hui10 Inc has signed a landmark agreement with the Inner Mongolia Sports Lottery Centre, covering the rollout of four key brands: TEAM CHINA, Lucky World, Lottery HongBao, and UGO Lotto. This agreement enables Hui10 to deploy its full-stack omni-channel platform across Inner Mongolia, one of China’s largest […]
Hui10 Expands into Northeast China with Liaoning Sports Lottery Centre Partnership
As previously announced by IIG plc, Hui10 Inc has signed a wide-reaching cooperation agreement with the Liaoning Provincial Sports Lottery Centre, marking another significant step in the company’s province-by-province rollout of its multi-brand lottery digitisation platform. The agreement covers the deployment of Hui10’s four flagship offerings, TEAM CHINA merchandise, Lucky World omni-channel retail, Lottery […]
Lucky World Opens 5th TEAM CHINA Flagship Store in Beijing
Hui10 Inc is proud to announce the opening of its 5th TEAM CHINA Lucky World flagship store, this time in Beijing, marking a key milestone in the ongoing national rollout of Hui10’s integrated omni-channel strategy. The strategy fuses e-commerce, state lottery gamification of rewards and loyalty, and officially licensed TEAM CHINA merchandise, in collaboration with […]
